DEEDEE WRIGHT-WARD is an Entrepreneur, Business Development Executive, Founder of Purpose Toys and Creator of Naturalistas. Naturalistas, is a sleek line of contemporary natural-hair fashiondolls, created to uplift and celebrate children with coily, curly and naturally textured hair.

A “Supportive Community of Black Founders” Purpose Toys partners with entrepreneurs, providing the infrastructure and resources necessary to succeed at retail. Our mission is to provide “Product with a Purpose”, which we hope to deliver with Naturalistas, who encourage every coily and curly kid to “Be Proud of Your Crown”.